Consumer Behavior John C. Mowen

ISBN: 9780023846014

Published:

Hardcover

814 pages


Description

Consumer Behavior  by  John C. Mowen

Consumer Behavior by John C. Mowen
| Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 814 pages | ISBN: 9780023846014 | 7.55 Mb

The authors goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, comprehensive, and treatment of the field- (2) to fully integrate modern electronic technology into the learning and applying processes- and (3)MoreThe authors goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, comprehensive, and treatment of the field- (2) to fully integrate modern electronic technology into the learning and applying processes- and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.



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