Marketing Casebook: Keynote Cases Sally Dibb

ISBN: 9781861524713

Published: December 1st 1993

Paperback

0 pages


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Marketing Casebook: Keynote Cases  by  Sally Dibb

Marketing Casebook: Keynote Cases by Sally Dibb
December 1st 1993 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 0 pages | ISBN: 9781861524713 | 7.46 Mb

Comprised of a wide selection of European cases, this book offers a brand new approach to marketing casebooks, providing the reader with a thorough grounding in both marketing strategies and techniques. Using fully cross-referenced short and longMoreComprised of a wide selection of European cases, this book offers a brand new approach to marketing casebooks, providing the reader with a thorough grounding in both marketing strategies and techniques.

Using fully cross-referenced short and long cases to illustrate the key elements of any marketing module, the book guides the reader from introductory concepts to specialized applications like industrial and services marketing.



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